Our Values






About Villainy Beauty

At Villainy Beauty, it’s more than just a business it’s a passionate journey born from personal experiences. Meet Anni and Ming, our co-founders, who have embarked on this empowering path, fueled by the fire of resilience that burns within them.
Having battled childhood trauma and domestic abuse, they understand the vital importance of reclaiming strength and asserting healthy boundaries. We believe that setting boundaries is an act of empowerment, even if it feels like you’re wearing the villain’s cape. That’s why we’ve chosen to embrace this phase of our lives as our “Villain Era.”
We’re rewriting the narrative for survivors, shifting the perception of assertiveness and self-protection from negative to admirable. 💖

The Co-Founders


Co-Founder, Beauty Therapist.

Anni, a skilled artist with over 10 years of experience, prides herself on staying up-to-date with the latest beauty trends, mastering her skills to bring a touch of magic to every face.

When COVID changed our lives, Anni rose to the challenge and pledged to ease the effects of isolation on both women and men through her beauty services. As a mother, Anni understands that every woman deserves to feel beautiful, no matter the service or time of day. There’s no judgment here, we welcome everyone with open arms – women, men, and members of the LGBTQIA+ community.

Beauty is more than what meets the eye – it’s about feeling good on the inside too. That’s why we believe “We are beautiful, even when we don’t see it.” Come visit us in Byford for a transformation that will leave you feeling refreshed and confident.

Anni Elward, Co-Founder, The Makeup Artisan.

Ming Johanson, Co-Founder, Mother of Unicorns


Co-Founder, Business Development.

Meet Ming, a seasoned professional with over two decades of expertise in business, marketing, and product development. As the CEO of Marketing Jumpstart and a dedicated mental health ambassador for R U Ok, Ming seamlessly blends her business acumen with a heartfelt commitment to fostering positive change.

Fueling her passion for technology, diversity, and inclusion, Ming infuses Villainy Beauty with a raw, honest, and candid voice. Her journey as a purveyor of pretty things goes beyond aesthetics; Ming has personally experienced the transformative power of beauty, transcending the confines of media, online platforms, and apps.

In Ming’s world, beauty is a multifaceted gem, encompassing strength, resilience, and authenticity. As an advocate for mental health, she places it at the forefront of Villainy Beauty’s mission. Ming aims to revolutionize the way we perceive beauty, encouraging a healthy perspective on selfies, authenticity, and embracing one’s own skin.

With Ming at the helm, Villainy Beauty becomes more than just a beauty brand; it transforms into a movement, challenging norms and celebrating the unique beauty inherent in every individual. Join Ming on this empowering journey where beauty meets authenticity, and together, let’s redefine the standards of self-expression and self-love.

What Our Clients Say About Us

" Incredible work and such amazing services. I will definitely be back again. It was so nice having everything I need in one salon! Took all the fuss out of my beauty appointments."
- Chanelle Watchorn
“Love Anni and her work. Always welcome in her home, and no issues if I have my kids with me for my appointment. Go to her regularly for acrylic nails and even makeup. Could not recommend Villainy Beauty enough.”
- Kelly Salathiel
“I love my nails from Anni. Not only do they look fabulous but they were applied with care and gentleness often forgotten by major nail salons. Her workstation is spotless and sanitary! I also had my eyebrows waxed and it was painless and they look amazing! Thank you, Anni.”
- Melissa Mannix
“Absolutely love Anni! Have found her services a few months ago and have been back every 2/3 weeks for lash infills!”
- Tayla Louise
“Anni makes me always feel so welcome and loved and her services are amazing! I love love my eye lashes and getting waxed and getting my nails done! Highly recommend 1000%.”
- Sally Anne Greengrass