Quality Over Quantity: Why You Should Avoid Bargain Lash Services

Hey Everyone,  Anni here (co-founder of Villainy Beauty and Principal Beauty Therapist), there is always a time and place for every discussion and it’s about time I speak to the $50 lashes that are floating around. Now when I say $50 lashes I am referring to lash extensions done by techs who are charging anything […]

The Evolution of Beauty Standards

In a world where beauty and intelligence are often seen as mutually exclusive, my journey from an industry novice to a business partner at Villainy Beauty has been an eye-opening rebellion against this dated notion. This blog reflects on the transformative path of challenging societal norms and stereotypes within the beauty industry, a journey not […]

Body Dysmorphia

image of a beautiful woman gazing into a mirror. The reflection in the mirror, however, is an allegorical, abstract representation.

In a world that often tells us we’re not enough, it’s crucial to remind ourselves that our journey is uniquely beautiful. At Villainy Beauty, we challenge the norms of beauty with rage and vengeance because every curve, every flaw, and every triumph along the way is a piece of the story that is you! And […]

The Magic of Brow Lamination: Unveiling the Glossy, Fresh Laminated Look. 

When it comes to achieving perfectly groomed and beautifully shaped eyebrows, brow lamination has taken the beauty world by storm. This innovative technique helps tame unruly brows, creating a sleek and polished appearance. However, it’s essential to understand that brow lamination is not a permanent fix. Whilst straight after the service you will see a […]

Brow Styling

There is so much on the market these days when it comes to brows and brow styling. But what is right for you? The first step to working that out is to understand clearly what each option is and the pros and cons. So here is a list that I have compiled of brow services […]

Premades, Promades, Custom hand-made – What’s the difference?

As a lash client as well as a tech it has often bewildered me why lash techs and clients don’t discuss what we are putting on eyes. The average Jane doesn’t know what a pre, pro or custom-made lash is or even what it technically refers to. Admittedly I don’t really go in-depth with my […]

Cheaper Rarely Means Better

Since starting my business in January there have been a few hard hard lessons I have had to learn or morally implement because of what I have experienced in the past – thank goodness for life experiences hey? The top things I have learnt in this industry: At this point, you are probably wondering how […]

Eyelash Extensions

How to get more bang for your buck! I am often drowning in client consultation remotely (online or via teleconference) about their lash extensions. The most common complaints I hear or see are: So, I decided to write this article and tackle some things that really will guarantee better retention for you and won’t drive […]

Lash lift or lash perm!

What’s the difference? You know I couldn’t resist an article on lashes when we have just added a new service to our lash menu. Lash lifts are becoming more and more popular in the beauty world, and perms are nearly obsolete. So what is the difference? Well, the main difference is the active solutions used […]