The Evolution of Beauty Standards

In a world where beauty and intelligence are often seen as mutually exclusive, my journey from an industry novice to a business partner at Villainy Beauty has been an eye-opening rebellion against this dated notion. This blog reflects on the transformative path of challenging societal norms and stereotypes within the beauty industry, a journey not just of a business but of personal evolution and the quest to redefine beauty.

Growing up, I was led to believe that one had to choose between being “smart” and “pretty,” as if the two couldn’t coexist. Entering the beauty industry as a partner in Villainy Beauty, I was reminded of the biases that pervade society and professional environments. Witnessing my business partner being underestimated was a turning point, reinforcing my determination to champion the intelligence and capability that exists in every individual, regardless of their appearance.

The beauty industry, with its glossy exteriors, often harbours a darker side where sales tactics exploit insecurities and stereotypes dictate worth. My experiences at department store beauty counters, where attendants critiqued my skin to make a sale, were a stark reminder of the industry’s manipulative practices. Yet, these interactions only fueled my resolve to foster a different kind of beauty experience that empowers rather than diminishes.

At Villainy Beauty, we’ve built our foundation on inclusivity, respect, and education. Our doors are open to all, regardless of shape, skin tone, or gender, a stance that has surprisingly drawn criticism for its deviation from the norm. Our clientele, 45% of whom are men, stands as a testament to our inclusive approach. We challenge unconscious biases and industry norms that perpetuate racial and gender inequity, striving to create a space where every individual feels valued and understood.

This journey has been as much about personal growth as it has been about business. Establishing firm boundaries and fostering an environment of mutual respect have been crucial in our dealings. Watching Anni, my business partner, utilise her technical knowledge to enlighten and inspire has been nothing short of awe-inspiring. Through her, I’ve learned that the true beauty industry’s potential lies in education and empowerment, not in exploitation and stereotypes.

Villainy Beauty’s mission goes beyond selling beauty products; it’s about changing the narrative of the beauty industry to one that celebrates diversity, intelligence, and respect. As we continue to challenge the status quo, we invite you to join us in rethinking how the beauty industry operates and how we, as individuals, define and perceive beauty and intelligence. Let’s dismantle the outdated stereotypes and build a new era of beauty marked by knowledge, inclusivity, and empowerment.

Love Ming x